Dynamic Model & Excellent Driving, Meet KAIYI E5
On October 18th , “The bend cool man” KAIYI E5 was launched nationwide. As KAIYI's first sports sedan, this new model has fitted in to the local characteristics of Bashu culture which is famous for the spicy food and Panda animal. KAIYI Auto has launched six versions with two kinds of powertrain of 1.5T-MT and 1.5T-CVT.
The younger generation who has just stepped into family life are faced with the dual demands of individuality and daily life use. KAIYI keenly insights this point, and upon the basis of user research and development, we launched our first sports sedan. Mr Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Group, expressed in his speech, "Chery Group is a strong backup force of KAIYI Auto, and will continue to fully support the development of KAIYI in the future, to help KAIYI Auto completing the layout and iteration of young .
Adhering to the strategic goal of brand and product rejuvenation, the break time video "Thinking" transforms the demand of car purchase into reflecting on product design and R&D. The exterior design of E5, is completed by the Italian design master Lowie Vermeersch, who processes many car design experience of luxury brands, through their own interpretation of Oriental culture, he perfectly integrates hard style and urban attitude, which is inspiration of Chinese and Western minimalist aesthetics design language.
Nowadays the cars have become a symbol of individuality and the embodiment of life style for the enterprising new generation that has dare to do spirit. Besides individual appearance, these thinkers who could act also have a high pursuit of product quality. At the beginning of research and development, E5 makes full use of scenarized process thinking, and models with trendy dynamic modeling, high-tech configuration and supersensory surging power, easily meet young people's pursuit of a dream car.
E5 emerges in the spotlight to solve the problem of confusion and thinking that young people are holding,. Mr Guo Deqiang, assistant to general manager of Chery Automobile Co., LTD., executive vice general manager of KAIYI Automobile Co., LTD., general manager of KAIYI Automobile Sales Co., LTD., with the car owner's representative stepped out of the car. In a short exchange, the car owner shared his mind's journey from car selection to car purchase, and Mr Guo deqiang also shared his own discovery and thinking. Through communication with car owners, he analyzed the current demand of young people to buy cars, put forward the concept of "value marketing" based on the research of "user journey", and expressed that KAIYI will provide users with sincere products, service and pricing.
E5 is like a dark horse arising with surprise in the market under the increasingly fierce competition in the sinking market, ending the "decision hesitation" of young people. On the basis of the young gene, KAIYI brand actively embraces the new generation, which has reason to believe that it will become the "afterwave" of the automobile market.